Users will soon have a new feature that permits them to reduce the amount of AI-made media appearing in their timelines. This initiative comes as the service announced that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global launch. This advancement comes amid a increase in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site only show AI-generated videos. A considerable share of this output is deemed low-quality AI content, a term for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, from digital art to educational videos, and we intend to offer the community the power to adjust the amount of that, based on their own choices,” stated a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 million pieces of content are uploaded to the platform each day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI-generated videos they watch by opening the content preference setting in the app and selecting AI-made media. Additional categories that currently be controlled under the tool include current affairs, style, aesthetics, and movement.
AI Disclosure Rules
Its policies require users to label convincing artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any realistic artificial content that is unmarked can be removed under its community policies.
In addition, the service will henceforth add an “AI-made” watermark to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This step is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is also launching a $2 million AI literacy fund for experts and organizations to produce informative material about responsible artificial intelligence. This program will support non-profit groups focused on educating programming and robotics.
Platform Protection
The platform has supported its moderation strategy, following debate over intentions to make redundant a large number of content moderators in the UK. It is planning to cut 439 jobs in its trust and safety department in London, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by humans. The company reported a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
